SafeTea is a national campaign which aims to reduce hot drink scalds to young children and promote burns first aid. The campaign launched on 16th October 2019, National Burn Awareness Day. Our target audience is parents, grandparents and carers of children under 5 across the UK.
Practitioners can participate and support the campaign by:
Thirty babies and toddlers go to hospital with a hot drink burn every day across the UK, only 1 in 4 of these children have received the correct first aid when they arrive at the Emergency Department. These injuries can be devastating for children and their families.
Hot drink burns almost always occur at home, and most involve infants and toddlers as they are starting to become mobile and explore the world for themselves. Pulling a hot cup of tea from a surface within in reach is the most common way that these children are burned. This can happen in a split second and takes parents completely by surprise.
To tackle this public health challenge, the Children’s Burns Research Centre have designed, developed and tested a community-based intervention. A suite of resources have been produced that are ideal for use in hospitals, primary care centres, by health visitors, nurseries and all professionals and organisations that work with parents/carers of young children.
SafeTea has now been up-scaled to a national web and social media- based campaign under the guidance of a SafeTea steering group including: the Child Accident Prevention Trust, Children’s Burns Trust, Institute of Health Visiting, British Burn Association, Royal Society for the Prevention of Accidents, National Centre for Population Health and Wellbeing Research.
SafeTea provides free access to a suite of novel, web-hosted videos and printable materials (posters, a flyer, reach chart, fridge magnet and activity pack) to support community practitioners in communicating the SafeTea messages.
A limited number of printed materials will be available to child health professionals to use to promote the messages with families. Packs of printed materials can be ordered from www.safetea.org.uk/resources.
The campaign emphasises the likelihood and severity of hot drink burns in pre-school children, give prevention and first aid advice and invite parents and carers of young children to share their SafeTea stories and take the SafeTea pledge to raise awareness of hot drink safety at home. The SafeTea campaign will encourage online debate, discussion, downloads and publicise the availability of SafeTea materials to convey SafeTea messages directly to parents and carers of young children.